Budweiser’s 150th campaign blends nostalgia and patriotism - from Clydesdale ads to retro cans - to engage drinkers. We unpack its strategy, impact and lessons.
Kendall Jenner’s celebrity-endorsed tequila is getting a turbocharge.
Bold new flavors, brand collaborations, and experiential campaigns are key to Absolut’s strategy of reigniting vodka’s appeal.
Carlsberg Britvic’s new 1664 Rosé beer merges wine-inspired style with fruit-forward flavors, illustrating a hybrid drink trend.
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