Miscellaneous

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Martini Rising as Margaritas Wane: New Cocktail Trends for 2026

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Jul 28, 2026
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Aperol's Orange Moat Is Under Pressure

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Jul 11, 2026
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BuzzBallz's World Cup campaign offers a playbook for occasion-based RTD marketing

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Jun 4, 2026
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Smirnoff Ice Teams with Love Island USA for Fan-Voted Flavor Campaign

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May 31, 2026
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Angostura Takes Bitters Expertise into Syrups Market

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May 31, 2026
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Why the 2026 World Cup Is Becoming Alcohol Marketing’s Defining Test

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May 31, 2026
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Sazerac’s SipMargs move reveals the new growth playbook as Brown-Forman takeover heat fades

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May 31, 2026
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The Bartender Multiplier: Why the On-Trade’s Most Powerful Influencer Still Works Behind the Bar

Miscellaneous
May 31, 2026
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How St-Germain Turned Sophie Turner Into a Summer Spritz Growth Platform

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May 31, 2026
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