Absolut is Madonna’s official vodka partner for her new album, launching Tabasco cocktails, club events and Pride-aligned ads.
A social-first Macallan campaign uses family, craftsmanship and scarcity to win younger luxury drinkers without diluting prestige.
Diageo turns Crown Royal’s summer push into a participatory platform built for culture, occasions and repeatable growth.
Bacardi links Jonathan Bailey, Bianco Spritz and Terrazza activations into a scalable summer playbook for Martini.
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