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Carlsberg’s 1664 “Unquestionably Good Taste” Campaign: A Deep Dive

Robert Pattinson embodies three contrasting taste personas in the new 1664 short film (L to R: minimalist, avant-garde artist, dandy).

April 1, 2026
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Johnny Depp’s Three Hearts Rum Debuts as a Caribbean Super-Premium

March 31, 2026
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Malibu Pink’s Gen-Z Appeal: Flavor, Fashion and Festive Rituals

March 30, 2026
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Pernod Ricard and Brown‑Forman Merger Talks: A New Transatlantic Spirits Giant?

March 28, 2026
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Spirits

Jim Beam Pauses Flagship Kentucky Distillery Production for 2026 Amid Bourbon Glut

December 23, 2025
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Wine
Virgin Wines Uncorks an AI-Powered Wine Shopping App
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Beer
Tuborg’s “You Don’t Have To” Campaign: A Gen Z Rebrand
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Beer
Only Peroni: Asahi’s Big UK Relaunch of Peroni Nastro Azzurro
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Beer
Guinness “Stoutie” Foam Printing Goes Viral

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Carlsberg’s 1664 “Unquestionably Good Taste” Campaign: A Deep Dive

Robert Pattinson embodies three contrasting taste personas in the new 1664 short film (L to R: minimalist, avant-garde artist, dandy).

Beer
April 1, 2026
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Johnny Depp’s Three Hearts Rum Debuts as a Caribbean Super-Premium

Johnny Depp’s Three Hearts Rum is a new super-premium, 7-year-aged Caribbean rum (Dominican Republic), blending bourbon, oloroso sherry, and cognac cask finishes with elaborate bottle design.

Spirits
March 31, 2026
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Malibu Pink’s Gen-Z Appeal: Flavor, Fashion and Festive Rituals

Malibu’s latest campaign centers on its new pink guava rum (“Malibu Pink”) and a social “get ready to go out” ritual aimed at Gen Z–millennial drinkers.

Spirits
March 30, 2026
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Pernod Ricard and Brown‑Forman Merger Talks: A New Transatlantic Spirits Giant?

Pernod Ricard and Brown‑Forman are in early merger discussions. If completed, the deal would unite Jack Daniel’s, Jameson, Absolut and more into a leading spirits powerhouse with major cost synergies.

Spirits
March 28, 2026
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The Reason Craft Brewers Are Becoming THC Drinks Producers

Miscellaneous
June 4, 2025
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Navigating EU’s 2025 Retaliatory Tariffs on Bourbon and Wine

Miscellaneous
May 9, 2025
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Spirits Outpace Beer in Canada’s On-Trade

Spirits
April 13, 2025
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Jim Beam Pauses Flagship Kentucky Distillery Production for 2026 Amid Bourbon Glut

Spirits
December 23, 2025
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Midleton Very Rare Silent Distillery Collection Concludes with Historic 50-Year-Old Whiskey

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April 11, 2025
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Sports Sponsorship Strategies for Alcohol Brands: Diageo Case Study FIFA 2026

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May 10, 2025
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Sustainable Wine Packaging: Global Innovations, Controversies, and Trends

Wine
April 14, 2025
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Cloudy Bay Goes Global

Wine
June 4, 2025
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Spirits

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Johnny Depp’s Three Hearts Rum Debuts as a Caribbean Super-Premium
March 31, 2026
News Image
Malibu Pink’s Gen-Z Appeal: Flavor, Fashion and Festive Rituals
March 30, 2026
News Image
Pernod Ricard and Brown‑Forman Merger Talks: A New Transatlantic Spirits Giant?
March 28, 2026
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Casamigos Scores with World Cup-Themed Margaritas and Friendly Rivalry Campaign
March 21, 2026
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Patrón Tequila’s “Perfect Pour”: Guillermo del Toro Directs a High-Stakes Campaign
March 20, 2026
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Miscellaneous

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Jack Daniel’s & Coca-Cola RTD Live Music Promotion

Apr 1, 2026
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Virgin Wines Uncorks an AI-Powered Wine Shopping App
Apr 1, 2026
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Penfolds Taps Troye Sivan for Creative Partnership
Apr 1, 2026
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Beer

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Carlsberg’s 1664 “Unquestionably Good Taste” Campaign: A Deep Dive
Apr 1, 2026
News Image
Tuborg’s “You Don’t Have To” Campaign: A Gen Z Rebrand
Apr 1, 2026
News Image
Only Peroni: Asahi’s Big UK Relaunch of Peroni Nastro Azzurro
Apr 1, 2026
News Image
Guinness “Stoutie” Foam Printing Goes Viral
Apr 1, 2026
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Heineken 0.0 Ultimate: First Triple-Zero Non-Alcoholic Beer
Apr 1, 2026
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