Moët Hennessy and Verallia are jointly developing ultra-light, high-strength bottles, cutting bottle weight 30–50%.
Jefferson’s adds an 8-year Reserve, higher proofs and unified packaging in a sharper premium bourbon play.
Grey Goose brings a new signature cocktail to the Laver Cup, building on its successful tennis marketing strategy.
Campari revives a 1970s idea with Alan Cumming, creator culture and cashback to turn Negroni Week into a growth platform.
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