Patrón’s new short film The Perfect Pour, directed by Guillermo del Toro, turns a simple tequila pour into a cinematic tribute to the brand’s artisanal ethos.
Diageo’s Ketel One Vodka has launched a bold new marketing push to make martinis a daytime staple.
Grey Goose’s global campaign for The Devil Wears Prada 2 pairs Heidi Klum with a signature Espresso Martini and immersive pop-ups.
Coca‑Cola Europacific Partners (CCEP) has launched its first on-pack QR-code promotion for the Jack Daniel’s & Coca-Cola ready-to-drink (RTD) range, giving consumers the chance to win concert tickets for Wembley Stadium events.
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