Casamigos, official tequila of FIFA World Cup 2026, launches a Team Classic vs Team Spicy campaign and two new premixed Margarita cocktails.
Patrón’s new short film The Perfect Pour, directed by Guillermo del Toro, turns a simple tequila pour into a cinematic tribute to the brand’s artisanal ethos.
Diageo’s Ketel One Vodka has launched a bold new marketing push to make martinis a daytime staple.
Grey Goose’s global campaign for The Devil Wears Prada 2 pairs Heidi Klum with a signature Espresso Martini and immersive pop-ups.