Diageo localises 'Keep Walking' with Arata Iura, showing how luxury spirits can use talent, context and craft to build relevance.
Jose Cuervo uses a Soho pop-up and 10,000 free Margaritas to turn convenience into a tangible RTD brand experience.
Louis XIII pairs a 398-bottle release with a 13°C tasting ritual that turns cellar craft into high-value hospitality theatre.
Johnnie Walker turns Sabrina Carpenter’s album world into a collectible bottle and a broader recruitment platform.
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