Matthew McConaughey is using AI-generated voices to greet global soccer fans in multiple languages, tying his Pantalones Tequila brand into World Cup excitement.
Absolut is Madonna’s official vodka partner for her new album, launching Tabasco cocktails, club events and Pride-aligned ads.
A social-first Macallan campaign uses family, craftsmanship and scarcity to win younger luxury drinkers without diluting prestige.
Diageo turns Crown Royal’s summer push into a participatory platform built for culture, occasions and repeatable growth.
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