Pernod Ricard’s Martell “Golden Moon” Mid-Autumn campaign ties premium cognac to Chinese festival traditions in Asia travel retail.
Beluga Vodka’s Art Deco-themed pop-up at Hamburg Airport engaged 1,600 international travelers in two months.
DISCUS and WSET are rolling out certified sake courses amid a surge in sake interest.
Buffalo Trace takes its bourbon tasting experience on tour across four US cities – an masterclass for premium spirits.
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