Pernod Ricard is reorganising clear spirits around occasions, RTDs, festivals and moderation to unlock faster growth.
Flat H1 sales mask a 24.6% profit drop as US destocking deepens, while RTDs, Japan and India keep growing.
Hennessy turns Carnival’s 60-year music legacy into a cultural platform linking archive, community and commerce.
Diageo is linking Guinness supply, zero-alcohol innovation and distribution in a three-year global growth system.