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Jameson Irish Whiskey Named Official Whiskey Partner of CF Montréal

Jameson Irish Whiskey has become the official whiskey of CF Montréal in a multi-year deal, extending its Major League Soccer partnerships to Canada and tying into the 2026 World Cup hype.

February 21, 2026
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Port and Chocolate: A Modern Pairing Strategy

February 20, 2026
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UK Drops Planned Alcohol Advertising Curbs After Industry Lobbying

February 19, 2026
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Hennessy’s Year of the Fire Horse Pop-Up at Singapore Changi Airport

February 18, 2026
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Spirits

Jim Beam Pauses Flagship Kentucky Distillery Production for 2026 Amid Bourbon Glut

December 23, 2025
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Spirits
Highland Park’s Fire Horse Gift Pack: A Limited-Edition Packaging Review
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Spirits
Rémy Martin VSOP ‘This Is My City’ Series Expands to Miami and Los Angeles
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Miscellaneous
French Wine and Spirits Exports Hit 25-Year Low
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Spirits
Casa de Los Leones: Clase Azul’s Immersive Brand Home in Mexico City

Latest News

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Jameson Irish Whiskey Named Official Whiskey Partner of CF Montréal

Jameson Irish Whiskey has become the official whiskey of CF Montréal in a multi-year deal, extending its Major League Soccer partnerships to Canada and tying into the 2026 World Cup hype.

Spirits
February 21, 2026
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Port and Chocolate: A Modern Pairing Strategy

Taylor’s Vinte Vinte pairs Port with artisanal chocolate to draw new drinkers. We analyze this trend and strategies to modernize Port.

Wine
February 20, 2026
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UK Drops Planned Alcohol Advertising Curbs After Industry Lobbying

FOI documents show UK ministers dropped planned alcohol ad limits after lobbying by major brewers and pub groups.

Miscellaneous
February 19, 2026
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Hennessy’s Year of the Fire Horse Pop-Up at Singapore Changi Airport

Lunar New Year review: Hennessy's Year of the Fire Horse pop-up at Changi – experiential design, strategy & outcomes.

Spirits
February 18, 2026
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Spirits Outpace Beer in Canada’s On-Trade

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April 13, 2025
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Navigating EU’s 2025 Retaliatory Tariffs on Bourbon and Wine

Miscellaneous
May 9, 2025
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Jim Beam Pauses Flagship Kentucky Distillery Production for 2026 Amid Bourbon Glut

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December 23, 2025
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Sports Sponsorship Strategies for Alcohol Brands: Diageo Case Study FIFA 2026

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May 10, 2025
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Sustainable Wine Packaging: Global Innovations, Controversies, and Trends

Wine
April 14, 2025
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The Reason Craft Brewers Are Becoming THC Drinks Producers

Miscellaneous
June 4, 2025
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Midleton Very Rare Silent Distillery Collection Concludes with Historic 50-Year-Old Whiskey

Spirits
April 11, 2025
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Cloudy Bay Goes Global

Wine
June 4, 2025
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Spirits

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Jameson Irish Whiskey Named Official Whiskey Partner of CF Montréal
February 21, 2026
News Image
Hennessy’s Year of the Fire Horse Pop-Up at Singapore Changi Airport
February 18, 2026
News Image
Highland Park’s Fire Horse Gift Pack: A Limited-Edition Packaging Review
February 14, 2026
News Image
Rémy Martin VSOP ‘This Is My City’ Series Expands to Miami and Los Angeles
February 13, 2026
News Image
Casa de Los Leones: Clase Azul’s Immersive Brand Home in Mexico City
February 11, 2026
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Miscellaneous

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UK Drops Planned Alcohol Advertising Curbs After Industry Lobbying

Feb 21, 2026
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Port and Chocolate: A Modern Pairing Strategy
Feb 21, 2026
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AI-Driven Concierge Tech is Transforming DTC Wine Sales
Jan 8, 2026
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Beer

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The Craft Stout Revolution: Why Guinness Must Recalibrate Its Crown
Feb 10, 2026
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Guinness’s ‘Unsung Heroes’ Campaign Scores Big with Retail Staff
Jan 28, 2026
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Global Cider Renaissance: A Trend Analysis for Alcohol Brand Leaders
Jan 27, 2026
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Constellation Brands Q3 Beats Expectations as Beer Segment Stabilizes
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