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1664 Rosé Beer Blurs the Lines Between Beer, Wine, and Cocktails

Carlsberg Britvic’s new 1664 Rosé beer merges wine-inspired style with fruit-forward flavors, illustrating a hybrid drink trend.

April 27, 2026
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Fever-Tree’s “Straight Up or Mixed” Campaign Captures Modern Drinking Trends

April 25, 2026
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Conservation and Spirits: How Yellowstone Bourbon and California Wines Drive Cause Marketing

April 24, 2026
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Miller Lite and Livvy Dunne’s “Tea Time” Set: A Novel Marketing Case Study

April 23, 2026
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Spirits

Jim Beam Pauses Flagship Kentucky Distillery Production for 2026 Amid Bourbon Glut

December 23, 2025
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Miscellaneous
Aperol Spritz To Go: Campari’s Canned RTD Launch
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Spirits
Jameson’s “Know Your Score” Campaign Review
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Beer
Stella Artois Elevates World Cup 2026 Experience: Beckham and Bars Center Stage
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Wine
Moët & Chandon’s Schiphol Pop-Up: Crafting an Immersive Gift Experience

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1664 Rosé Beer Blurs the Lines Between Beer, Wine, and Cocktails

Carlsberg Britvic’s new 1664 Rosé beer merges wine-inspired style with fruit-forward flavors, illustrating a hybrid drink trend.

Beer
April 27, 2026
News Image

Fever-Tree’s “Straight Up or Mixed” Campaign Captures Modern Drinking Trends

Fever-Tree’s new UK summer campaign spotlights its premium mixers as both standalone adult soft drinks and classic cocktail ingredients.

Miscellaneous
April 25, 2026
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Conservation and Spirits: How Yellowstone Bourbon and California Wines Drive Cause Marketing

Yellowstone Bourbon and California “wildlife wines” are partnering with conservation causes to boost brand appeal for eco-conscious consumers.

Miscellaneous
April 24, 2026
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Miller Lite and Livvy Dunne’s “Tea Time” Set: A Novel Marketing Case Study

Miller Lite’s new limited-edition Miller Tea Time set - launched with influencer Livvy Dunne - turns the “spill the tea” trend into a real-life ritual. The campaign blends social media buzz with IRL engagement, offering brand owners a bold example of experiential marketing.

Beer
April 23, 2026
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Midleton Very Rare Silent Distillery Collection Concludes with Historic 50-Year-Old Whiskey

Spirits
April 11, 2025
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Navigating EU’s 2025 Retaliatory Tariffs on Bourbon and Wine

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May 9, 2025
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Sustainable Wine Packaging: Global Innovations, Controversies, and Trends

Wine
April 14, 2025
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Cloudy Bay Goes Global

Wine
June 4, 2025
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Jim Beam Pauses Flagship Kentucky Distillery Production for 2026 Amid Bourbon Glut

Spirits
December 23, 2025
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The Reason Craft Brewers Are Becoming THC Drinks Producers

Miscellaneous
June 4, 2025
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Spirits Outpace Beer in Canada’s On-Trade

Spirits
April 13, 2025
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Sports Sponsorship Strategies for Alcohol Brands: Diageo Case Study FIFA 2026

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May 10, 2025
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Spirits

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Jameson’s “Know Your Score” Campaign Review
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How 818 Tequila and Sprinter Captured Coachella Weekend 1
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Spirit of Champions: a brand-leader review of Clase Azul’s World Cup-timed collectible
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Angostura Unveils Sustainable Brand Refresh for Its Rum Range
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Jim Beam’s “Home Field Advantage” World Cup Campaign
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Miscellaneous

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Fever-Tree’s “Straight Up or Mixed” Campaign Captures Modern Drinking Trends

Apr 27, 2026
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Moët & Chandon’s Schiphol Pop-Up: Crafting an Immersive Gift Experience
Apr 18, 2026
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Virgin Wines Uncorks an AI-Powered Wine Shopping App
Apr 1, 2026
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Beer

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1664 Rosé Beer Blurs the Lines Between Beer, Wine, and Cocktails
Apr 27, 2026
News Image
Miller Lite and Livvy Dunne’s “Tea Time” Set: A Novel Marketing Case Study
Apr 24, 2026
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Stella Artois Elevates World Cup 2026 Experience: Beckham and Bars Center Stage
Apr 20, 2026
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Amstel’s “Shot Without Permission” Campaign
Apr 15, 2026
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Budweiser’s 2026 World Cup Campaign: Nostalgia and Innovation for Fan Engagement
Apr 11, 2026
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