Vice President Marketing ( Total Beverage Solution)

About the job

Job Title: Vice President of Marketing

Location: Charleston, SC (Remote is an option)

About Us:

Total Beverage Solution (TBS) is a dynamic, growing company in the beer, wine, and spirits industry with a diverse portfolio ranging from iconic heritage brands to disruptive new entrants. TBS is a supplier in the three-tier system.

TBS has approximately 75 employees, including an 8 person marketing team that currently reports to the Chief Operating Officer.

Culture: TBS seeks individuals that are humble, hungry, and smart. As a mid-size company competing against large multi-national beverage companies, TBS believes its advantages lie in creativity, great story telling, low internal bureaucracy, and making decisions based on long-term value creation. TBS also believes working in beverage alcohol should be a lot of fun.

Individuals who thrive at TBS enjoy a high level of decision-making autonomy, are not “above” or “below” any type of work, and care deeply about fostering others’ career development.

Role Overview:

As the Vice President of Marketing, you will be the driving force behind the brand strategy for our diverse portfolio. You will lead an 8+ person team of brand managers and content specialists.

Key Responsibilities:

• Brand Strategy and Programming: Lead the development and execution of brand strategies across our portfolio. Deliver brand positioning, high value programming, assortment, and other brand marketing initiatives.
• Brand P&L Management: Accountable for overall brand economics from pricing decisions through above and below the line spend budgeting / execution.
• Supplier Management: Develop close working relationships with all key suppliers.
• Talent Development: Hire and develop the best pound for pound marketing team in the industry.
• Executive Team Member: Act as member of TBS management team to assist in strategic decision across the business.
• Player Coach: The individual should enjoy “doing the work” – that is, personally engaging in brand strategy, developing programming, and so forth with the marketing team. This it NOT a job for someone wanting to sit in an executive suite, employ agencies for everything, manage budgets, and do board presentations!
• Portfolio Expansion: Work with executive team to evaluate potential brand acquisitions.

Qualifications:

• Experience: Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role within the beverage alcohol industry. Strong background in brand building for both established brands and new product launches.
• Creativity & Innovation: Proven track record of developing and executing creative, impactful marketing strategies. Passion for creative problem-solving and an entrepreneurial mindset.
• Leadership: Exceptional team leader with experience managing cross-functional teams. Ability to inspire and mentor others to achieve their full potential.
• Strategic Thinker: Strong business acumen with the ability to think both strategically and analytically. Experience in using market research and data to inform decision-making and drive results.
• Industry Expertise: Deep understanding of the beer, wine, and spirits industry, including consumer trends, regulations, and competitive landscape. Knowledge of brand positioning and marketing strategies specific to the alcoholic beverage sector is highly desirable.
• Entrepreneurial Spirit: Comfort in a fast-paced, entrepreneurial environment. Ability to navigate and thrive in an organization without excessive bureaucracy, where agility and the ability to “focus on what matters” are key.
• Cultural Fit: A passion for building brands with authenticity and a deep understanding of how to engage with diverse audiences in the alcoholic beverage space. An appreciation for both heritage brands and emerging trends in the industry.

Other

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Apply