AliasSmith Debuts Tequila in Paper Bottle

AliasSmith’s new Buen Vato Tequila – a 38% ABV blanco made in partnership with Tequila Selecto de Amatitán – is being sold in a revolutionary paper-based bottle‍.  The cardboard bottle is five times lighter than glass, cutting its carbon footprint by ~84%.  Alaissmith’s executive says this “world’s first paper-bottle Tequila” was unexpected but has already boosted production efficiency and staff morale.

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This launch highlights how premium spirits can embrace eco-packaging without sacrificing luxury: marketers are positioning the sustainability story front and center, framing the paper bottle as a badge of innovation rather than a cheap gimmick.  Insider analysts note that wine producers have successfully made paper packaging look upscale (e.g. chic boxed wines like Juliet and Boxt), and tequila brands can do the same by designing textured, high-end paper labels and emphasizing craftsmanship.  Eco-packaging also offers practical benefits: at five times lower weight, shipping costs and emissions plunge, giving brand teams a quantifiable “greener” claim‍.

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Premium spirits CMO’s should lean into this packaging pivot as a differentiator. Emphasize the sustainable innovation angle in PR and retail (e.g. special displays and storytelling about reduced carbon). Use the lighter carton design to lower logistics costs and communicate those savings as an advantage. Carefully ensure the paper bottle design remains elegant (avoiding any perception of “cheap” packaging) – a clean matte finish or embossing can preserve prestige. Finally, build brand story around eco-premium values to resonate with growing consumer demand for greener products.